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Reasons and Remarks – Mutual Welfare

Reprinted from PN/Paraplegia News February 2019

Where else will you find a publication that puts the knowledge of your product in the hands of nearly 20,000 veterans with spinal-cord injuries or disease every month?

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I’ve heard it from multiple sources over the years that the ads in PN are, in and of themselves, important content in so many ways.  

For the advertisers, it’s an opportunity to put their products in front of thousands and thousands of ultimate users. For the reader, it’s an opportunity to discover new and innovative or even life-changing products about which they may have otherwise never known.

The first issue of what was then called Paraplegia News was published in July 1946 and included a statement of what the creators hoped to accomplish through the publication. One of the stated purposes was for the magazine to include “suggestions for improving our mutual welfare.”

Later that inaugural year, the December issue included what I consider to be the first time the magazine featured a product to follow along with that ideal. It wasn’t a paid advertisement, but Editor John Price shared a sketch of a device, pictured left, no doubt produced in a Department of Veterans Affairs (VA) orthotics lab, that assisted quadriplegics with writing.

While lying in a hospital bed during my acute rehab, I looked through the pages of what’s now called PN and its sister publication, SPORTS ’N SPOKES, and was inspired by the possibilities I saw on those pages, including the advertisements. I proceeded to develop a mental shopping list of items I believed would make my life easier.

How many times have you purchased or requested a wheelchair, shower bench, conversion van or another item from your VA prosthetics department because you first saw it in the pages of this magazine? 

PN began accepting paid ads in May 1949.

Everest & Jennings was the first advertiser with this ad, pictured below, for its folding wheelchair.

For the advertiser, where else will you find a publication that puts the knowledge of your product in the hands of nearly 20,000 veterans with spinal-cord injuries or disease (SCI/D) every month? That’s not to mention the thousands of non-veteran readers with SCI/D, as well as therapists, caregivers, nurses, doctors and every chief of prosthetics in VA hospitals across the nation.

For you, the reader, enjoy the articles in this issue, and I also hope you’re able to discover a few products that improve our mutual welfare.

 

To read more about this, order the February 2019 PN, Click Here.
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Reasons and Remarks – Mutual Welfare

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