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Kurt Landsberger

Reprinted from PN June 2011

While starting and running one company might be more than enough for many people, and at 90 most of us are more apt to spend time relaxing and observing, Landsberger splits his time between Florida and New Jersey while he works three days a week at the two companies he founded.

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Maddak Inc. founder and CEO Kurt Landsberger celebrated his ninetieth birthday in January 2011, at a dinner party surrounded by family. While starting and running one company might be more than enough for many people, and at 90 most of us are more apt to spend time relaxing and observing, Landsberger splits his time between Florida and New Jersey while he works three days a week at the two companies he founded. He seems most content when engaged in learning and doing the things that give him joy and inspiration.

Growing up in Austria before World War II, Landsberger might have imagined a life of ease and leisure. Several close relatives owned successful businesses, and he was destined to inherit all. However, life had other plans. When the war forced his departure from his childhood home, he knew he was lucky to escape persecution. After a year in England, where refugees were not permitted to work, he arrived in America in 1939, where new opportunities awaited.

He founded Maddak Inc., a manufacturer of aids for daily living (ADLs), in 1979, after visiting a retail medical store in Scandinavia.

“Among other things, the store sold ADLs—small, often inexpensive products de­signed to help injured or permanently disabled individuals lead more independent lives by making everyday tasks like dressing, personal care, or housekeeping easier to accomplish,” Landsberger explains.

With a little research, he realized direct access to these types of products was at the time an unrecognized market in the U.S.

“We concentrated on selling to dealers who were already serving the public with larger medical items and created a new market,” Landsberger recalls.

Maddak’s Ableware® product line continues to evolve with changing times; Landsberger recently suggested “walker bags” to ac­commodate cell phones and other everyday necessities.

Landsberger’s other company, Bel-Art Products, was a pioneer in using plastics in the laboratory market. It manufactures new items under the Scienceware® brand for scientists and researchers the world over.

Over the years, Landsberger has written six books on topics ranging from former world chess champion William Steinitz (his uncle) to service as a U.S. Army translator at a POW camp in Colorado. He also writes a weekly column for several newspapers in New Jersey.

Retirement is not on the horizon for Landsberger as long as new opportunities exist.

Contact: www.maddak.com / stulanowski@maddak.com. 

 

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